About

SoWhat London is a quarterly video content publication, available for free in limited numbers on DVD and here online. 

SoWhat uses short form video content to explore current creative culture. This includes anything from short film, animation and documentary to experimental new video work. Each issue will use a theme to engage, not in a restrictive sense but simply to guide our stumble into the unending reaches of fancy. Issues will be a mixture of SoWhat-created content and curated work from select others.

SoWhat London is very much a reflection of its founders, three twentysomethings living and working in London today. It’s an adventure into the tantalising unknown, the wayward path lit only by the lights in our eyes and the indelible belief in our minds that we will find whatever it is we seek. So What.